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Boticário
Alex(a)

ALMAPBBDO ︎ BIZZU ︎ 20DASH ︎ RAW
CCSP 2022 ︎ Bronze

In Brazil, 49% of attacks on trans people happen in the home. They’re often kicked out of their homes by their own parents – on average, at age 13. This is the result of prejudice and ignorance. And O Boticário, as a brand that’s always been present in Brazilian homes, wanted to show that beauty can only exist where there’s respect. Things need to change, and they’ll only change when people start listening.