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Boticário
Free Le Boom Boom

ALMAPBBDO ︎ ASSOCIADOS & CRIS STRECIWIK ︎ RAW
ONE SHOW 2022 ︎ FINALIST / EFFIE 2022 ︎ FINALIST

For years the media has been setting high standards for the Brazilian booty. It has always been seen as an idealized butt reenforcing women’s insecurities. To change that we’ve started a movement by recruiting every kind of booty - creating this break from the stereotype shown by the media - to promote freedom of booties. And for that, we called none other than the queen of butts - and memes - to not show her butt for the first time.